Many of you have requested enhancement via OfficeClip Forum . In this release we have implemented of most of them.

• Dashboard Enhancements
• FREE 2 licenses for existing users
• Improvements in the Reporting Module
• Earn by Referring OfficeClip
• Implementation of Expense Synchronization

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All Employees (and consultants) of Government Contractors must comply with the DCAA (Defense Contract Audit Agency) regulations and Federal Accounting Regulations (FAR). Failure to comply with such rules may result in penalties and/or lose government contracts.

DCAA requirements is about implementing procedures for time keeping (and accounting) in the organization to ensure prevention of fraudulent billing to the government. Note that this means that the submitted timesheets become legal documents of the company and need to be treated as such.

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This will be the first part in a series on how to use LinkedIn for your business. We have been using LinkedIn here at OfficeClip to build brand awareness and create an online presence, as well as establish each of us individually as experts in the areas we work (such as marketing, software, development, etc.). There are several ways in which businesses can achieve these (and I must stress that it takes time and effort) and I am going to talk about a few briefly here as an introduction. Follow-up articles will discuss some of these techniques in more detail.

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Global Knowledge gives 10 technology skills you should acquire over the next 5 years. Some of them may be long gone before that so I will discuss a few that are relevant and will more than likely remain so for awhile at least.

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I watched a webinar from Hubspot today, presented by VP of Inbound Marketing Mark Volpe, that covered ways small businesses can can market and promote their business besides Google PPC Ads. The presentation covered things like blogging and publishing articles, videos and podcasts as well as Search Engine Optimization. Mark broke the process of optimization of the small business website into two main parts: On Page and Off Page SEO.

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I just wanted to write a little something about Microsoft's newest adventure. Also, we ourselves are considering advertising on Bing, so I though I'd share some of our research in case others are thinking of putting some ads there.

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As the recession continues on, many companies are looking for more beneficial ways to manage projects, employees and customers while saving some money at the same time. One way of doing this is through collaboration tools such as web based software. A new Forrester Research survery states that 70% of firms may adopt some form of collaboration tool in the next 12 months. Forrester analyst T.J Kiett says:

The tough economy is forcing companies to restrict travel while keeping distributed teams in touch. In addition, changes in the composition of the workforce mean enterprises must find ways to capture the knowledge of retiring Baby Boomers and provide Gen Yers with their favored tools to work efficiently.

Web management software, like OfficeClip, is a great solution to the current reductions in travel that businesses are doing, as it allows users to have access from anywhere and supports contractors and partners as well. Once businesses begin using collaborative web software, it will more than likely remain an integral part of their customer and employee management strategy even after the recession ends.

Online project management software such as timesheets, contact manager  and issue tracking can also be purchased on a pay-as-you-go basis for hosted versions. According to Meridith Levinson of CIO.com, these tools will not require companies to make a large inital investment so the risk and the cost are less than if they were installing the web software on their own servers. Both types, hosted and installed, are still much more cost effective than traditional software, as they are online and collaborative, providing great flexibility and ease of use.

We all hope the recession ends soon, but there are ways to improve your business without spending a fortune and collaborative web software is one of those ways!

This is the first part of a two-part series; we are now focusing on forums and the second will focus on how blogs can help small businesses to build an online community.

So far we have been serving our customers and prospects using direct email, phone and our product knowledge base. We have known for awhile that we wanted to implement a forum, where our OfficeClip customers could discuss their own findings with the software, such as easier ways to use web timesheet or web contact manager, how to set up issue tracker, etc. In effect, we want to create a community for our users so they have some place to go to find answers. This will make their satisfaction with our product even better and allow us to easily look to the conversations to see what we are doing well and where we need to improve. Additionally, prospective OfficeClip users can look to the forum to gather their preliminary information and talk with current users about their experience. This does put pressure on us though, because we want the word-of-mouth comments to be positive!

Our next step was to find a forum for us to implement. While researching for an online support forum, we found that there are many inexpensive and open source forum products out there. To my surprise the free and open source are almost as good as the paid ones.

We selected the YAF (Yet Another Forum) to implement our support forum. The advantage of being open source is that we could make some minor tweaks to the source code to make it work exactly like what we want.

When using open source, it is important to remember that developers of these open source programs need to be supported through donations (many of them have donation links on their website) or contributing to the open source product (if you are a developer and want to add more features to the product).

Please visit our OfficeClip Forum, let us know what you think and let us know if forums are working for your business. And if you like our community and want more discussions, follow us on Twitter, too!

Yes, we all want to be #1 in Google for every single keyword. Well, that's unlikely to happen, but we can still try to do our best. According to Brafton, most of the time, this means through SEO content in which people will write keywords...and keywords...and yet more...you guessed it, keywords. But what are those keywords really saying to your human readers?

For example, we may have  web timesheet software used many times in our content, but we also have to explain what our timesheet software is and how it  can benefit the visitor's business. If the content is largely written to completely accommodate keywords, the descriptions of your products and why the visitor to your site needs or wants them will be lost.

So maybe you end up #1 in Google and everyone comes to your site...but if you fail to communicate what it is your selling, chances are you won't sell it. What's the point of being #1 in Google if it doesn't translate to sales?

Bottom line, you have to write your content for the robots and for humans. Don't forget the humans.